Case Studies

Proven Strategies, Real Results: Explore Our Marketing Triumphs

Who we helped:

The brand Nike requires no explanation. When it came to opening their first brick & mortar fitness studios, their operating partners at FitLab chose Good Joo Joo to support their digital advertising efforts for fitness studio memberships.

What we did:

We crafted a multi-channel lead generation strategy to raise awareness and drive membership at Nike Studios.

Results:

  • Cost Per Lead at less than half of the projected presale amounts

  • Exceeded membership targets at studio opening by nearly 4x

Who we helped:

Therabody is the maker of renown products, such as the Theragun, for recovery & wellness.

What we did:

We audited their site speed, created a net new landing page with speed improvements, and facilitated A/B testing of the same.

Results:

  • 31% increase in CTR

  • Cost Per Purchase decreased by 8%

  • ROAS increased by 5%

  • Purchases increased by 9%

Who we helped:

ONNIT is a leading supplement and wellness company, recently acquired by Unilever. We’ve managed advertising for various arms of the business, all of their email marketing, and some SMS for >5 years.

What we did:

We use a data driven approach to continuously look for areas of improvement. We consistently collaborate with their team on everything from design to performance.

Results:

  • Average Open Rate is more than 2x industry benchmark

  • Reduced time to convert via email by 75%, pre-acquisition

  • Increased AOV by >40% in some periods

Who we helped:

Postmates facilitates delivery or pickup from more than 600,000 restaurants, retailers, grocers, and more.

What we did:

Installed the appropriate tracking for Dynamic Ads, implemented Manual Advanced Matching, and helped create parity between App Events and the Facebook Pixel.

Results:

  • Increased match rate by 36%

  • Increased attributed conversions